|
Queen rocks Japan
By Dan Grunebaum (Japan Today 2005/06/18)
[A poster of Queen adorns the new-look Koma Theater in Shinjuku.]
TOKYO ― Born Farrokh Bulsara to Iranian parents on the spice island of Zanzibar, Freddie Mercury died of AIDS at 45 in 1991. His statue at the newly refurbished Koma Gekijo theater now stands guard over Kabukicho, Tokyo's sex industry Mecca, offering a warning to those who would partake.
Its placement may be a conscious companion to Tokyo Gov Shintaro Ishihara's efforts to clean up the area, or an unintended irony. But the issue is academic. "We Will Rock You" is not about sexual behavior; it's about paying tribute to a great band, offering a few hours' escapism and, for co-promoters Amuse, Conversation and Koma Gekijo, putting on a good show and launching a new era for one of postwar Tokyo's historic theaters.
The story goes back a few years to just before the Australian production ― the version visiting Japan ― opened following the 2002 smash London debut of Ben Elton's Queen-inspired musical.
"Conversation was the first to contact us," says producer Louise Withers. "They indicated interest even before we opened in 2003. The task here was to find a theater that was available at the time our production was available, and also a theater that was available for the length of time the production needed to make sense financially."
Amuse CEO Yokichi Osato came on board with a plan to invest in and renovate Koma Gekijo, with "We Will Rock You" to anchor its reopening. Known as the leading venue for performances of enka, Japan's emotionally saturated roots music, Koma had fallen on hard times with the enka audience dwindling.
With a three-month run locked down, work began in earnest on adapting the show for Japan and the theater itself. "Because this is a traditional theater, there were things that made it difficult," explains Withers. "For us to even have an actor go into a dressing room with their shoes on was a problem. We had to make sure they put new flooring down for us, so our actors can quickly rush off stage and change costumes."
The story of "We Will Rock You" follows a band of "Bohemians" who rebel against a future in which rock is banned and the only music allowed is anodyne pop, programmed by the all-powerful Global Soft corporation. Elton's original script also contained a number of local references to engage the audience. "It may happen 10-12 times, but it's enough to make the audience say I belong to this. We've done the same with Japan…it's got the right amount of local references to make it familiar to local audiences, but still in line with the worldwide smash."
Without giving away the show, suffice it to say the local references, while sometimes a stretch, were clever enough to get a rise out of the near-sellout crowd in attendance a few days after its opening. And with "We Will Rock You" currently the talk of Japan's TV "wide shows," the production looks set to ease initial fears that tickets weren't selling well.
"We Will Rock You" is the second in the recent wave of so called "jukebox musicals" to hit Japan following the Abba-inspired "Mama Mia." Jukebox musicals were an attempt to find new audiences in response to aging and declining audiences for traditional shows like "West Side Story." It was thought that the key to finding a new audience was giving them music that they loved already.
But as it turns out, with recent attempts like the Beach Boys musical "Good Vibrations" bombing, "We Will Rock You" may be the last to tour Japan.
"In New York in particular, there is a move away from the jukebox musical," says Withers. "'Mama Mia' opened in New York in 2001. That was the first of its kind. When it first opened, people thought it was very light, but in the four to five years since, people have realized it's not that easy because you have to get the story right. It's not enough just to have the songs. So the shows that haven't had a full package: good story, lights, sound, have slipped by the wayside."
The exception in Beatles-mad Japan could just be the new John Lennon musical, "Lennon," which opens on Broadway in July.
"We Will Rock You" is on until Aug 24.
June 18, 2005
http://japantoday.com/e/?content=newsmaker&id=257
We Will Rock You
http://www.wwry.jp/
|