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If you command authority in your specific niche, Google will always see you as an important asset. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. Sometimes knowing why you’re doing something can make all the difference. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert.

Content builds brand awareness, your subject authority and expertise

It has long been understood that Google’s ranking algorithm is complex (by design). By regularly auditing your  or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results.

It takes time to build up search authority

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. There are many reasons why SEO is an important part of your marketing strategy. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break.

SEO for Raw Traffic

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The journey to better ranking must always start with understanding about your current standing on search engines. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Google insists that you must also work on the website’s authority to drive higher levels of trust. Audit links back to yourwebsite and make sure they’re primarily from trustworthy, reputable websites.

Even Google engineers are having a hard time explaining how Google works anymore

Building links is one thing, but you can also earn links if you put out great content. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Afterconducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Choose keyword frequency over keyword density. Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.

You need to optimize for more than one keyword phrase per page

The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. A proximity search uses the order of the search phrase to find related documents.

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