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If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice.

Offer relevant, useful and original content

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about.

Get more targeted traffic by focusing on the right keywords

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Keyword research is one of the highest return SEO activities that is essential for your marketing success. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. What is SEO? If you plan to do some basic SEO, it is must that you know how search engines work. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites.

The landscape of SEO changes fast

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Search engines have really smart algorithms. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets?

Get an indirect backlink from your competitor

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad.

Is there any obvious reason why the phrase is not bringing in as many visitors as it used to?

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should be your highest priority, above any other off-page seo tips. Create interesting and valuable content that other people will want to link to, no matter where they live. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off!

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