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People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to read. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking.

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Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Who wants to chase links for months, only to see no real SEO success at all? There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Voice searchis used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches.

Duplicate content checks

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. SEO in Hull is here. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.

Remember - an image's alt text tells Google what an image is about

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong.

Finding the 'Low-Hanging Fruit'

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. When it comes to search engine optimisation the information available can be a minefield. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease.

If a tree falls in a forest and no one is around to hear it, does it make a sound?

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world.

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