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Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties.

Creativity takes courage

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

Quality Content

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Are you looking for SEO Advice? You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Anyone with a site that provides useful content and has the right network can now drive organic traffic.

Low Word Count

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews!" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Headings give your web page structure and help search engines better determine what your page content is about. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices. Google continues to show regularlistings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO.

Over optimization of keywords on your site is also detrimental

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.

What search terms should you target, and what kind of experience should you make available on the site?

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. You will not be able to control when Googlebot and other search engine spiders visit your site.

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