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search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this. The semantic analysis of a link’s value does go deeper than just the anchor text In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products.

Low-quality content just isn’t going to cut it

Google insists that you must also work on the website’s authority to drive higher levels of trust. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. content, backlinks, and keywords. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats.

Customer stories are one of our marketing team’s most incisive, effective tools

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. You can read an offsite SEO beginners guide here. Duplicate content is an important issue to check for during your SEO audit. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them.

Backlinks – Another Important SEO Item

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Building link popularity of awebsite is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Rankings matter. But they’re not the metric you should be focusing on. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.

The hidden agenda of 301 redirects

It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Search engines reward you for offering a thorough experience that’s likely to benefit other users. With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties.

Is the content on different pages original?

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Modern SEO is about somuch more than keywords and meta tags. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO.

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