Published: Wednesday, January 10, 2007
ＭＭＤ．ＣＯＭ：Beauty Beat: Lancome's Latest Fan: Clive Owen By Jennifer Weil
PARIS — Clive Owen is Lancôme's new inside man.
The British actor — who has appeared in films such as "Children of Men," "Sin City" and "The Inside Man" — inked a long-term deal to become the latest face for L'Oréal-owned brands, specifically its upcoming Hypnôse Homme men's fragrance and Lancôme Men skin care line, both due out this spring.
Other terms of Owen's agreement with Lancôme were not disclosed.
He is among an emerging flock of film actors to consider commercial work a natural extension of the trade.
"I feel comfortable with the whole campaign," he said. "I think it's very in keeping with what I do. I am very honored to be asked to do it."
"Most guys I know use skin care -- even if they don't admit it, they do."
Clive Owen
Owen is also one of a growing number of actors to star in product advertisements directed by big-budget names (Nicole Kidman directed by Baz Luhrmann for Chanel and Monica Bellucci directed by Rob Marshall for Christian Dior, for instance).
Wong Kar Wai, who directed "In the Mood for Love" and was most recently the president of the 2006 Cannes Film Festival jury, directed Owen and Daria Werbowy (another Lancôme face) in TV spots for Hypnôse Homme, set to run between five and 25 seconds in international markets outside the U.S. and the U.K.
In the commercial spot, Owen and Werbowy wander through a maze of glass panels. Winding their way slowly toward each other, they steal sensual glances.
"Wong Kar Wai made the ad like he makes his movies — incredibly precise," said Owen, adding the director orchestrates everything, from the rhythm of an actor's walk to the movement of his eye. "He'd go over and over it until he got what it was he needed."
Owen recalled that Lancôme executives had told him they had in mind Wong, who also previously had directed Owen in a spot for BMW.
"I said there is absolutely no one better to do it," he said. "He is the master of cool, sensual restraint. I don't think there is a living director I would rather work with on a campaign like this."
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