Toyota chief read prepared statement at US hearing

Toyota President Aiko Toyoda on Toyota Recalls

This is a very disappointing video and I wish Toyota had taken much more appropriate action at US hearing.. Instead of reading a prepared statement, he should have had a live Q&A session and expressed the apology in his own term even if he had to use a professional interpreter.

Or he should have used an interpreter or consulted with professional public relation specialists.

http://www.toyota.co.jp/announcement/0224_2.pdf

You can read his statement at above URL, which I don't even bother to read.

I'm thankful that US House Commerce members were patient enough to let him finish the prepared statement. Had I been there, I'd stop him at once and start questioning him directly.

Anyway, this made enough fool of Toyota and I'm fully disappointed.

He expressed the apology in very Japanese way and this doesn't appeal to US citizens.

However, I'm sure he is capable to improve and recover, KAIZEN, and will be able to offer cars that meets the expectation of international customers.

I honestly do not understand why Toyota has let these happen, I mean, the crooked cars and this silly hearing.

http://news.yahoo.com/s/ap/20100224/ap_on_bi_ge/as_japan_toyota_recall

Anyway, I sincerely hope Toyoda-san will think of speaking to US people directly and explain the recovery plan in his own terms even with a help of interpretor.

Any suggestion to Toyoda-san from anybody?

I cannot forward your message to him but I'd like to hear from you.

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ブログ朋友の某さんが記事にしてたので、youtubeで公聴会の様子を確認しましたが、こりゃダミダって感じですな、マッタク。

気持ちは分かるけど、一番アメリカ人受けしない方法でしょ。なんで、こんなヤリ方したんだろ？
トヨタにもちゃんとした広報や法務がいると思うんだけど・・・

準備した声明をたどたどしくよんで、おまけにマイクの持ち方まで注意されて。
声明も、「ごめんなさい、ごめんなさい」ばかりだし・・・

* メンドーだし、つまらないので声明内容は確認してません。最後まで聞くになれない・・・（ＴдＴ）
* PDFも出てるが、読む気もおこらない・・・（ＴдＴ）

それとも、あえてこういうヤリ方にしたのか？

まー、騒ぎが収まれば、トヨタはちゃんとした車を作る会社だし、時間をかけて信頼を勝ち得ればよいだけとしか思ってませんが・・・

んだか残念ですね・・・

もう少し、作る車なみに、外人に受ける広報をやって欲しかったです・・・

あ、英語とは全然違う内容で申し訳ないです。あえて、分けた内容で書きました。

05mar10