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SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. This assesses if your own website can be made much more profitable. Human or machine generated, there is a lot of it – and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites.

Learning about cloaking is not difficult if you have a good teacher

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Decisions must be made at the outset of any project. Art meets science. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?

SEO is about getting visitors, it is not about getting rankings

The combination of SEO and conversion can result in a lift in organic results. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Sometimes, the search engines cannot understand the page content. Most SEO consults cover a local area. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings.

Find out more about static pages

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "If I can tell this, so can Google." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. You could pay for ads – but is this really a viable (affordable) long-term solution? Do not schedule the republishing of posts.

Consider your URL structure

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Here’s the thing, great content can offer incredible advantages to your business. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. That means with SEO they are essentially redundant.

Make social media the main focus of your marketing tactics

By adjusting the title we help Google to understand the relevancy between the landing page, the ad and the phrase. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Or the second page, where a mere 10% of users wander? Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Avoid adding unnecessary extensions at the end of URLs.

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